Meta Tags
You can control what a search engine uses as the title and description by using “META Tags”. The main four that are used are – Title, Description, Keywords and Revisit-after. These contain snippets of information about your site that aid indexing robots when they visit your server.Meta tags are extremely simple to use and implement. All you need to do is paste them in the *HEAD* part of the HTML document (web page). For example:
*META NAME=”keywords” CONTENT=”webmaster, scripts, revenue,”*
*META NAME=”description” CONTENT=”Free Scripts, New Sin”*
*META NAME=”revisit-after” CONTENT=”14 days”*
*META NAME=”title” CONTENT=”Sins Resources”*
Keywords:
The keywords tag is the most important META tag you’ll use when promoting your Web site with search engines. The content in this tag will tell search engines what keywords are relevant to your page. You should select words that people are most likely to use when searching for information that your site contains.
Description:
The Description tag contain a brief description of your site for search engines and indexes. Some engines allow descriptions to contain a mere 25 words whilst others will allow longer descriptions of 65 plus. My personal preference is to use shorter descriptions, though there doesn’t seem to be any harm or benefit whatever length you select to use.
Revisit-after:
If you update your site regularly, adding more pages you can instruct some search engines to revisit your site and index these new additions. Don’t set the revisit value too low as it will be ignored by robots completely.
Title:
Title tags do pretty much the same job as a normal document title. The Title Tag is still used by some search engines. I always include it for completeness, even though its not entirely necessary. There is a description tag that contain a summary of the page or what its about. This information will be used by search engines that ignore meta tags.
Following these simple guidelines will increase your sites chances of being found by your target audience.
This entry was posted on February 20, 2009 at 9:42 pm and is filed under On-line Marketing, Tutorials with tags Description, index, keywords, Meta, meta tags, metatags, Robot, search engines. You can follow any responses to this entry through the RSS 2.0 feed You can leave a response, or trackback from your own site.
March 2, 2009 at 11:40 pm
Hi, I’m still sort of confused as to how to add the tags to my blog. I have a wordpress.com blog, too, but I don’t know how to edit the html besides adding a text box in my side-bar, but that doesn’t seem to work.